Let the social media wars officially begin: Maria Sharapova has joined Twitter.
Despite being the most marketable female athlete in the world, Sharapova, who has more than nine million followers on Facebook, was a longtime holdout. At last year’s French Open, she vowed that Twitter just wasn’t for her.
“I mean, I’m bored with myself on a daily basis,” she said, “and I think if I’m bored, like eating a bowl of pasta, I don’t need to let the world know that I’m at this restaurant eating a bowl of pasta.
“I feel like it’s very — just too much every day to tweet and to write. I write enough texts a day. I can’t even imagine what it would be like if I would tweet constantly.”
She’s been teasing her intention of joining Twitter for a few weeks now, but at 6:13 a.m. ET on Monday, Sharapova finally caved.
With Sharapova joining Twitter, that leaves Roger Federer as the only top-10 player on either the men’s or women’s tour who hasn’t joined.
So why now for Sharapova? Well, she credited her social media presence on Facebook for the popularity of her candy brand, Sugarpova, last week. So why not capitalize on Twitter?
Who is Sharapova chasing for social media supremacy? She’s already the most “liked” WTA player on Facebook with 9.28 million to Serena Williams’ 1.36 million. But when it comes to the universe of English-speaking social media, a caveat added simply because Li Na dominates the Chinese version of Twitter with 13.9 million followers (via Sina Weibo), Rafael Nadal is king, with 11.46 million Facebook followers and 3.62 million Twitter followers. Sharapova needs 3.4 million Twitter followers to eclipse Williams, the most-followed WTA player.
With her international appeal, I wouldn’t bet against her. In just three hours, Sharapova already had more than 21,000 Twitter followers. If she can just avoid tweeting pictures of her pasta plates, she should be in the clear.