2014 Preview: WTA Buy/Sell/Hold

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Serena Williams

Top-ranked Serena Williams is coming off an 11-title, 78-4 season. (Elsa/Getty Images)

As the 2014 season approaches, Beyond The Baseline evaluates 20 top WTA players to determine which ones we’d buy, sell or hold. Click here for the ATP edition.

No. 1 Serena Williams: The top ranking, 11 titles, two Grand Slams. This was Williams’ most consistent year, and yet one could understand if she was left wanting. An untimely injury derailed her Australian Open campaign and uncharacteristically tentative play led to a three-set, fourth-round loss at Wimbledon, two results that will surely motivate the ambitious 32-year-old for 2014. Her 78-4 record required an unprecedented level of commitment, and by the time the WTA Championships rolled around in late October, the season had clearly taken its toll. Conventional wisdom says that, after an outstanding season, Williams would want to duplicate her preparation schedule. But that hasn’t been the case. Last year, Williams did her preseason training block with the Mouratoglou Academy in Mauritius. This year, she’s been training Stateside. Will the change have any effect? Will she be fresh after a grueling year? I don’t know if she can match her 2013 record, but my hunch is that Williams’ Slam performance will improve next year. Verdict: Hold.

No. 2 Victoria Azarenka: The most pressing question is whether Azarenka, 24, can remain injury-free for the season. She struggled with both illness and injury in 2013, and despite completing only 13 tournaments, she complained of exhaustion and motivation issues at the end of the season. Still, she proved to be the only player who could reliably push Williams, and her consistency has always been her hallmark. The first big test will come next month as Azarenka enters the Australian Open as the two-time defending champion. She’s 21-0 in Australia over the last two years. Verdict: Hold.

WTA report card for the 2013 season

No. 3 Li Na: Li, 31, put together her most consistent season in 2013, making the semifinals or better at two Slams and the final of the WTA Championships to finish with a career-high ranking. The best news for Li and coach Carlos Rodriguez is that she was able to get results even as she experimented with her game, namely tinkering with her serve and getting to the net to finish points more. Li still possesses the hunger to improve and achieve. She still has at least one more major in her. Verdict: Buy.

No. 4 Maria Sharapova: Much like the No. 4 on the men’s side, Andy Murray, Sharapova’s fortunes will turn on her health. She was on her way to a solid season before a shoulder injury slowed her and ultimately prompted her to pull the plug after the Western & Southern Open in August. In addition to the injury, there’s a new coach in place as Sven Groeneveld takes over for Thomas Hogstedt. I think the shake-up is a good one, but it will take some time for the 26-year-old to rediscover her rhythm and match fitness. A top-five finish is no guarantee. Verdict: Sell.

Sharapova: Connors came in ‘at the wrong time and place’

No. 5 Agnieszka Radwanska: Another solid season enabled Radwanska, 24, to finish in the top five for the second year in a row. Unfortunately, her year will be remembered for a squandered opportunity at Wimbledon, where a tight three-set loss to Sabine Lisicki in the semifinals prevented her from playing for the title against a player to whom she had never lost in seven meetings, Marion Bartoli. Her post-Wimbledon results weren’t bad, but the fire and enthusiasm seemed to dim. Perhaps the offseason will recharge her. I still like her overall consistency. Verdict: Hold.

Petra Kvitova

Petra Kvitova struggled at the Slams but still finished sixth in the year-end rankings. (Bulent Kilic/AFP/Getty Images)

No. 6 Petra Kvitova: For much of 2013, she looked poised to plummet out of the top 10. But Kvitova saved her year with a late-season push — which included a title at the Pan Pacific Open and semifinal appearances at the China Open and WTA Championships — and actually finished two spots higher than she started. That’s a pretty good effort considering she lost before the fourth round at three of the four Slams. I’m unapologetically bullish on Kvitova, 23, and nothing except major injury would change that. Her upside is just too good. After teaming up with a new trainer, Kvitova looked noticeably fitter toward the end of the season and that made all the difference. If her virus issues are a thing of the past, she’ll threaten for the big titles in 2014. Verdict: Buy.

No. 7 Sara Errani: She proved me wrong this year. I was convinced that the 2012 French Open finalist would fall out of the top 10, but the 26-year-old from Italy continued to prove that she is one of the best clay-court specialists. The pressure of living up to her ranking clearly got to her, but one thing that Errani has never been short of is heart, and she made a habit of fighting her way to victories that she probably didn’t deserve. Those battles take a toll physically, though, and once again I’m skeptical that she can produce another top-10 year. Verdict: Sell.

No. 8 Jelena Jankovic: The smiling Serb, who turns 29 in February, is back where she believes she belongs after a season of sustained consistency. She may have won only one title, a small tournament in Colombia, but she was regularly making quarterfinals and semifinals before losing to the likes of Williams, Azarenka and Sharapova. Her struggles against the top five (2-8 this season) make me hesitant to think she can ascend much higher. Verdict: Hold.

No. 9 Angelique Kerber: Much like Kvitova, Kerber salvaged a forgettable season with a late surge, winning the Generali Ladies and reaching the Pan Pacific Open final to earn a spot in the WTA Championships. The 25-year-old German split with Torben Beltz, who coached her through her breakthrough into the top 10, and is now working with Benjamin Ebrahimzadeh. Kerber said she played poorly this year as she dealt with pressure to back up her strong 2012 season. I’m not sure that pressure will dissipate much next year, and with the talent behind her such as Sloane Stephens, Simona Halep and even Caroline Wozniacki, a top-10 finish will be difficult. Verdict: Sell.

No. 10 Caroline Wozniacki: There’s a lot to like about her decision to hire Hogstedt as her coach, but the pairing will require patience. At a minimum, the former No. 1 needs to rebuild her confidence by getting back to winning the small tournaments, and then take it to the Premier tournaments and Slams. All three of her titles the last two seasons have come after the U.S. Open, as she’s been mostly a non-factor during the Slam season. Wozniacki, 23, is too good of a competitor to be skirting on the outside of the top 10, but unless she’s willing and able to make some major technical adjustments to her game, particularly in her serve and forehand, she’ll continue to stall. The fact that she’s just not a big threat on clay or grass also hurts her chances of getting more traction in the rankings. Verdict: Hold.

No. 11 Simona Halep: Boy, if you bought Halep stock at the beginning of this season, I’d love to hire you to manage my meager portfolio. Halep, 22, won the first six titles of her career, on a variety of surfaces, and surged from No. 47 to No. 11. I wouldn’t bet on her winning another six titles in 2014, but I do think she’ll continue to climb in the rankings. All she has to do is play to her level at the majors, where she floundered this year, and it’s just a matter of time before she becomes the third Romanian woman to crack the top 10. Verdict: Buy.

Halep emerges as WTA breakout player

Sloane Stephens

Sloane Stephens had more success at the Slams than she did in tour-level events this year. (Karim Sahib/AFP/Getty Images)

No. 12 Sloane Stephens: The upside is undeniable. It’s easy to be disappointed in her week-to-week results — she’s the highest-ranked player to never make a tour-level final — but her steadiness at the majors and raw athleticism and talent can’t be ignored. Stephens, 20, spent 2013 playing with house money and now comes the tough task of going into every major with significant points to defend. That starts immediately at the Australian Open, where she was a semifinalist last season. An early loss there and the doubts begin to creep in about whether her Slam success was just a result of favorable draws and a bit of good fortune. That’s where Stephens’ futility at non-majors comes into play. She can alleviate a lot of pressure at the Slams by collecting more points at tour-level tournaments. Verdict: Buy.

No. 15 Sabine Lisicki: The Wimbledon finalist showed again in 2013 that she has trouble recreating her All England Club success at other tournaments, even though she possesses the weapons to win on all surfaces. The most concerning thing for Lisicki is that her body just doesn’t seem capable of withstanding a full season. If the 24-year-old German could hold up, then she would be an excellent pick for the top 10. Verdict: Hold.

No. 16 Ana Ivanovic: Gone are the high-profile coaches and lingering cloud of doubt and anguish that seemed to follow Ivanovic wherever she went over the last five years. She settled in with a team of lesser-known Serbian coaches and trainers and seems to be enjoying life again. That’s not to say the ambition and belief are gone, but Ivanovic, 26, appears more at peace with her place in the game now than she did a year ago. That said, she continues to struggle against top-10 players, a huge impediment to rising in the rankings and winning titles. Verdict: Hold.

Beyond The Baseline’s complete archive of 2013 season awards

No. 18 Samantha Stosur: Can Stosur rebound from a disappointing season in which she slipped out of the top 15 for the first time since 2008? The Aussie hired coach Miles Maclagan to help get her back on track, and she went into the offseason on a positive note after winning once (the Japan Open) and finishing runner-up twice in her last three tournaments. Stosur will turn 30 in March and her body let her down this season, and mental lapses also contributed to early-round losses at all four Slams. Verdict: Sell.

No. 28 Jamie Hampton: She looked poised to break into the top 20 before an Achilles injury ended her season after the U.S. Open. Still, Hampton climbed 43 spots, from No. 71, after advancing to one final and three semifinals and achieving career-best results at the Australian Open (third round), French Open (fourth round) and U.S. Open (third round). Because of the injury and Hampton’s chronic back problems, which she’s learned to manage better, 2014 is a bit of a wait-and-see year for the 23-year-old American. Verdict: Hold.

Genie Bouchard

Genie Bouchard was named the WTA’s Newcomer of the Year. (Carl Court/AFP/Getty Images)

No. 32 Eugenie Bouchard: By grinding, the 19-year-old Canadian jumped from No. 144 to No. 32 to become the highest-ranked teenager. Unlike some of her young counterparts, Bouchard rarely recorded any headline-grabbing wins, but she minimized the bad losses and improved at a remarkable rate. She’s probably the best competitor right now among the group of precocious standouts that includes Stephens, Madison Keys and Laura Robson. Bouchard is a tough out — her last seven losses of the season went the full three sets — which makes up for her lack of obvious weapons. But that lack of weapons still concerns me. The serve is OK, she hits solidly but not big off both sides, and though she relies on her scrambling ability, she’s not the fastest one out there. Players will be getting a second look at her game in 2014 and adjustments will be made. Verdict: Buy.

No. 38 Madison Keys: With Bouchard and Robson turning 20 next year, it won’t be long until the 18-year-old Keys has the distinction of being the highest-ranked teenager. In her first full season on tour, Keys got the locker room chatting about her easy power and strength, even if it is all a bit raw at the moment. She is for real. Verdict: Buy.

No. 44 Laura Robson: Notwithstanding her fourth-round run at Wimbledon, 2013 felt like a lost year for Robson, who started the season as the Queen Bee of the WTA teens and finished ranked behind Bouchard and Keys. And yet, she continued to show a flair for the dramatic, getting big victories over Kvitova at the Australian Open and Radwanska at the Madrid Open and overcoming the nerves of playing at home to beat Maria Kirilenko, then a top-10 player, in the first round of Wimbledon. Her serve and in-match focus need work, but she’s still a future star. Verdict: Buy.

No. 47 Venus Williams: Evaluating Venus’ stock depends on your expectations. Chances are she won’t be a consistent performer, but she can still play some great tennis — as she showed in beating Mona Barthel, Azarenka, Halep and Bouchard and narrowly losing to Kvitova at the Pan Pacific Open in September — and her competitive fire continues to burn, as evidenced by spirited three-set battles with Zheng Jie at the U.S. Open and Urszula Radwanska at the French Open. If she can figure out her scheduling and peak for the majors, I still think she’s a top-30 player when healthy. Verdict: Buy.

  • Published On Dec 17, 2013

    Serena is/will continue to be great regardless of the competition. She has consistently dominated a quality field for over 15 years. Hingis was the great thinker with 5 Slam titles when Serena arrived and quickly forced Hingis into retirement as she had NO answer for power tennis. No one questions the quality of Hingis' Slam opponents (Davenport being the foul far too often) but they should. The WTA has more spoilers than at any point over the last 15 years due to its incredible depth - something that did not exist when the Williams first arrived - folks thought it did until we all learned what it means to face athletic (power) tennis players. Sure these spoilers will never be considered in the conversations for GOAT (then again neither will Maria S.) like Serena but on any given day they are more than capable of taking out ANY player even Serena.

    Sharapova on the other hand has only one Slam opponent with credibility (Serena '04 Wimbledon) that is why the commentators ALWAYS reach for Wimbledon '04 whenever discussing Sharapova and Slams. Yet no one truthfully admits that Sharapova is little more than "Kornakova with game" and 2013 was a total disaster for her mainly of her own doing...


    Buy, sell or hold.Courtney, you are a consumate trader in the currency of metaphor.

    Some thoughts – yes, you have inspired reflection:

    If nothing else happens to destabilize these predictions, something strikes me.  These women, most of them, will experience a 2014 in which they will be millionaires.  (and given what many billionaires do of far lesser value, I am sorry that these women are only millionaires)  They will, directly or otherwise, consume hundreds of dollars in ticket and related purchases from me.  They will consume dozens, many dozens, of hours of my time watching them play, and they will engender 5-10 heated internet discussions where I will battle some cretin who disagrees rudely and thoughtlessly with me.

    And they will inspire me to play, and subsequently whup someone on the court.  With love and respect, but almost certainly with no doubt as to who is the better player

    Jelena Jankovic – you know, the pretty one, the really cute American (Serb) with the smoking body and sultry voice –after at least several of her matches are over, Jelena will motivate me to get busy with a girlfriend in an inexplicably high (to girlfriend) level of “interest.”  Yeah, JJ has some stock I’d love to hold.  Stock that any investor should go solidly long with.  The commodity is cute and JJ is a “buy.”

    And there will be applause and encouragement, and shouting in the stands and at the TV by me. 

    I predict I will be enjoying your writing, and I will be posting comments – usually after a long day of work with a glass of Chardonnay.

    And, I predict, regardless of how these players fare, 2014 will end with me being thankful for this sport, these women, and the professionals surrounding it – like you – who make it better understood, interesting and interactive.  Thank you for what you do, Courtney.

    Let’s begin.

    What if the 2014 season was another year of dominance by Serena?  What if every tournament came down to a sure thing for Vika, Serena and Masha?  What if – injuries or unpredictable events  aside, the outcomes of the tournaments were as predictable as the 5PM weather forecast?

    In my humble opinion, it would be disaster for the sport concurrent with a disappointment for Serena,   Johnny Mac retired after Borg quit and that was the best career decision in recent memory next to the impossibly fine Gabriela Sabatini’s retirement after the Open.   Greatness is something that is forced and imposed upon an individual.  Without serious competition, Serena’s legacy is diminished.  Joe Frazier helped to push Ali to immortality.  Monica, pushed Steffi.  Chris and Martina…and I could expatiate.  In the absence of a credible competitive threat in 2014, Serena’s stock will go down in history if she stays in to rack up more majors past 2015.  Read:  2014 is the year where the competition needs to step up, or else.  THAT is the narrative.

    I want this:  I want Li Na to come into her own.  Of course, I want JJ to win a major.   And I wish I could bet you the pink slip to our cars on this:  SHE WILL.  Mark it.  She will!  At the same time, half the time in her career when she contended for a major, she met --- yes – Serena.  Her stats are decidedly skewed.  On most of your other “Buy” recommendations, players have not established a long track record of success.  So, so many players have streaks then descended into obscurity.  This is a major principle in women’s tennis.  Streakiness!  That is what is so powerful about JJ’s career.  SHE’S BEEN AT THE TOP 10 for so, so long.  That means more than a pseudo-random final or even a major.

    The best thing Serena can do for herself is to run the table in 2014.  But absent a rivalry, or struggle, it will be the worst thing for Women’s tennis and for Serena.


    Idk about Petra... I'm at a point with her where it's "I'll believe it when I see it." She hasn't made a Slam semi in two years...